During my 1.5 years at VMLY&R, I focused on optimizing the Ford car-buying experience. User journey analysis revealed conversion roadblocks. I addressed them by redesigning key landing pages, crafting clear and persuasive content, and ensuring a seamless path to purchase.

To further captivate potential customers and bring products to life for stakeholders, I created multiple interactive prototypes. These prototypes catered to specific Ford segments:

• Commercial Vehicles: Interactive tools allowed businesses to virtually match their needs with the perfect Ford vehicle.

• Mustang Mach-E: An immersive experience brought the Mach-E's innovative features and exhilarating performance to life.

• Ford Owners: Interactive guides empowered existing Ford owners, fostering brand loyalty and strengthening the customer relationship.

These efforts resulted in a significant increase in conversion rates and improved user engagement metrics. The redesigned pages and interactive features garnered positive user feedback, demonstrating the power of user-centric design and interactive elements in driving conversions and building a strong brand experience.